← Back to blogIndustry Guides · 10 min · By Rohan Mehta
Real Estate Website Guide (India 2026): RERA Compliance, Project Pages & Site-Visit Leads
How Indian developers and builders structure a website that satisfies RERA disclosure and still converts browsers into booked site visits.
Real estate buyers in India research for weeks, compare four to six projects, and convert on one action — the site visit. Every element of a developer website should serve that single conversion while carrying the RERA disclosures the law requires.
RERA disclosure essentials
- RERA registration number displayed on the project page and in all promotional material
- Link to the state RERA portal listing for the project
- Approved plans, layout, carpet area definitions and completion timeline
- Disclaimer distinguishing artistic impressions from actual construction
- Requirements differ by state — verify against your state RERA authority before publishing
The project page that books site visits
- Location with connectivity — metro, highway, airport, schools and hospitals in minutes
- Configurations and carpet-area-wise pricing, or an honest starting price
- Floor plans, master plan and amenity list
- Construction status with dated photographs updated monthly
- Possession date, RERA number and approvals
- Book a site visit: name, phone, preferred date — plus WhatsApp
Where developer sites lose leads
- Hiding price behind a form — buyers leave for 99acres instead
- Stale construction photos, which destroy trust faster than any other error
- Slow, image-heavy pages on mobile where most of the research happens
- No locality context, so the page cannot rank for '2BHK in <locality>' searches
- Lead forms that route to email nobody checks instead of a WhatsApp or CRM alert
Cost benchmark
| Scope | Includes | Cost |
|---|---|---|
| Single project microsite | Project pages, plans, site-visit funnel, RERA block | ₹75,000 – ₹1,80,000 |
| Developer corporate site | Portfolio, ongoing and completed projects, investor pages | ₹2,00,000 – ₹5,00,000 |
| Performance marketing | Landing pages, Meta/Google, CRM routing | ₹40,000 – ₹1,50,000 / month |
Dated construction photos updated every month do more for developer credibility than any brand film.