What a d2c brands website must have
- Sub-2s LCP on Indian 4G
- UPI, COD, wallets and EMI at checkout
- PDP built around objections and reviews
- Quiz and bundle flows for AOV
- Subscription and replenishment support
- Full GA4 + Meta CAPI + server-side tracking
How we build it
Speed as a revenue lever
Core Web Vitals budget enforced in the build — image pipeline, script deferral, critical CSS.
Checkout economics
UPI-first checkout with COD-to-prepaid nudges to lift prepaid share and cut RTO.
PDP conversion system
Reviews, size and usage guidance, delivery estimates and returns clarity above the fold.
Retention plumbing
Subscription, WhatsApp flows and post-purchase upsell wired from launch.
Recommended site structure for direct-to-consumer and e-commerce brands
- 01Home
- 02Collections
- 03Product detail pages
- 04Bundles / offers
- 05Quiz / finder
- 06Reviews
- 07About the brand
- 08Track order
- 09Support
Compliance we design around
- — Consumer Protection (E-Commerce) Rules — pricing and returns disclosure
- — GST invoicing accuracy
Searches this page is built for
d2c website development indiashopify store development indiaecommerce website for brands
Guides for direct-to-consumer and e-commerce brands
Deep-dive guides on cost, features, compliance and search demand — written for direct-to-consumer and e-commerce brands planning a website in India.
FAQs
Frequently asked questions
Planning a website for direct-to-consumer and e-commerce brands?
Free 30-minute scoping call — structure, timeline and a fixed quote.