What a d2c brands website must have
- Sub-2s LCP on Indian 4G
- UPI, COD, wallets and EMI at checkout
- PDP built around objections and reviews
- Quiz and bundle flows for AOV
- Subscription and replenishment support
- Full GA4 + Meta CAPI + server-side tracking
How we build it
Speed as a revenue lever
Core Web Vitals budget enforced in the build — image pipeline, script deferral, critical CSS.
Checkout economics
UPI-first checkout with COD-to-prepaid nudges to lift prepaid share and cut RTO.
PDP conversion system
Reviews, size and usage guidance, delivery estimates and returns clarity above the fold.
Retention plumbing
Subscription, WhatsApp flows and post-purchase upsell wired from launch.
Recommended site structure for direct-to-consumer and e-commerce brands
- 01Home
- 02Collections
- 03Product detail pages
- 04Bundles / offers
- 05Quiz / finder
- 06Reviews
- 07About the brand
- 08Track order
- 09Support
Compliance we design around
- — Consumer Protection (E-Commerce) Rules — pricing and returns disclosure
- — GST invoicing accuracy
Searches this page is built for
How a d2c brands website project typically runs
Three common starting points for direct-to-consumer and e-commerce brands, what we change in each, and where the improvement is meant to come from. These are typical patterns, not individual client stories.
Typical patterns, not case studies or client-reported results. We publish measured numbers only where a client has shared its analytics and approved it.
Typical d2c brands starting point
Starting point
One-page site, no service depth, all enquiries arriving over phone
What we change
Core Web Vitals budget enforced in the build — image pipeline, script deferral, critical CSS.
- Sub-2s LCP on Indian 4G
- UPI, COD, wallets and EMI at checkout
Typical d2c brands starting point
Starting point
A template site that ranked for the brand name and nothing else
What we change
UPI-first checkout with COD-to-prepaid nudges to lift prepaid share and cut RTO.
- PDP built around objections and reviews
- Quiz and bundle flows for AOV
Typical d2c brands starting point
Starting point
Traffic from social only — Google sent almost no qualified visitors
What we change
Reviews, size and usage guidance, delivery estimates and returns clarity above the fold.
- Subscription and replenishment support
- Full GA4 + Meta CAPI + server-side tracking
The page layout we ship for direct-to-consumer and e-commerce brands
A blueprint of the structure — not a screenshot of a client site. Every section below earns its place either in search or in the enquiry path.
Desktop
- · Header with call and WhatsApp
- · Hero with the search phrase in the H1
- · Home
- · Collections
- · Product detail pages
- · Bundles / offers
Mobile
Many visitors to a d2c brands website arrive on a phone, so the mobile order is decided first: enquiry action within the first screen, proof next, detail after.
Guides for direct-to-consumer and e-commerce brands
Deep-dive guides on cost, features, compliance and search demand — written for direct-to-consumer and e-commerce brands planning a website in India.
Frequently asked questions
Planning a website for direct-to-consumer and e-commerce brands?
Free 30-minute scoping call — structure, timeline and a fixed quote.