Websites for CA firms that bring qualified enquiries.

The typical CA firm website is a five-page brochure: a home page with a stock image of a calculator, an 'About Us' paragraph written in the third person, a bulleted list of services with no detail, and a contact form. It ranks for the firm's own name and nothing else. That is not a website problem, it is a structure problem — there is simply no page on the site that matches anything a prospective client would type into Google.

Business owners do not search for 'chartered accountant'. They search for the problem in front of them: 'GST registration for e-commerce sellers', 'ITR filing for freelancers', 'how to close a private limited company', 'transfer pricing documentation due date'. Each of those is a page. A firm with thirty such pages, each answering one question properly, will out-rank a firm with five generic pages every time, regardless of which is the better practice.

The second failure is dormancy. Search engines reward pages that stay current, and tax content ages faster than almost any other category. A site last updated before the previous Budget signals abandonment to both Google and to a visitor checking whether the firm is still active. The firms that win organically are the ones publishing a short, plain-language note within a week of every GST Council meeting and every Budget — not long essays, just accurate summaries published quickly.

Build the site in three layers. The first layer is the service tier: one page each for GST, income tax, statutory audit, internal audit, ROC and company-secretarial work, business registration, and advisory. Each of these should run 600 to 900 words and answer applicability, documents required, timelines and common mistakes. This is the backbone.

The second layer is city-plus-service. If your practice serves Noida, Delhi and Ghaziabad, then 'GST consultant in Noida' and 'company registration in Ghaziabad' are separate pages with genuinely local content — the local GST commissionerate, the ROC office with jurisdiction, the industrial belts you serve. Duplicating one page across three cities with the name swapped is detected and discounted; the local specifics are what make it work.

The third layer is the resource tier, and it is the one most firms skip. A compliance due-date calendar for the financial year, a year-end closing checklist, a documents-required list for each registration type. These earn links naturally from forums and WhatsApp groups, and they are the highest-converting asset a CA site has, because a person downloading a GST checklist has a GST problem right now.

Clause 6 of Part I of the First Schedule to the Chartered Accountants Act restricts a member from soliciting clients or professional work through advertisement. In practice this rules out several things firms are often tempted to do: publishing fees or packages, naming clients without written consent, using superlatives such as 'best' or 'leading', making comparative claims against other firms, publishing testimonials that praise the practice, and running paid advertising that solicits work.

What remains permitted is substantial. You may describe your services factually, list partners with their qualifications and membership numbers, state the year the firm was established, list the industries and locations you serve, publish articles and technical commentary under your own name, and provide contact details. An informative, well-structured website built entirely from permitted elements can still comfortably out-rank competitors, because the restriction applies to everyone in the category equally.

We review every page against the code before publication and flag anything borderline for your judgement rather than deciding for you. Where a marketing convention conflicts with the code — a testimonial slider, a 'why choose us' section written in promotional language, a pricing table — we replace it with a compliant equivalent that does the same job: verifiable credentials, scope descriptions and published technical writing.