How do I get leads online for my business?
Short answer
To get leads online: rank for buying-intent keywords, run Google Search ads on top intents, build a 30-second lead form, route leads to WhatsApp within 5 minutes, and follow up 7 times.
The fastest playbook: (1) Google Search ads on 5–10 buying-intent keywords, (2) landing page with social proof above the fold + ≤4 form fields, (3) WhatsApp + email automation that fires within 5 minutes, (4) sales call within 24 hours.
Lead-to-customer conversion in India averages 8–18% for SMEs that follow up within 5 minutes — and crashes to 1–3% if first contact is later than 24 hours.
Layer LinkedIn outbound for B2B (₹1,500–₹4,000 CPL), Meta for D2C (₹150–₹500 CPL), and SEO from month 4 to make leads free.