How much do Google Ads cost in India?
Short answer
Google Ads cost ₹8–₹250 per click in India depending on industry. Average CPCs: real estate ₹40–₹150, legal ₹80–₹250, B2B SaaS ₹50–₹180, D2C ₹6–₹35, education ₹25–₹100.
Recommended monthly Google Ads budgets: local services ₹40,000–₹1,50,000, D2C ₹80,000–₹4,00,000, B2B ₹1,50,000–₹8,00,000, real estate ₹2,00,000–₹15,00,000.
Beyond CPC, the real metric is CPL (cost per lead). Healthy CPL benchmarks in India: D2C ₹150–₹500, services ₹400–₹1,500, B2B ₹800–₹4,000, real estate ₹1,200–₹6,000.
A 10–15% management fee on top of media spend is standard. Skip agencies that won't share account access — that's an immediate red flag.