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Ads · 100% FreeGoogle Ads Budget Calculator
How much should you spend on Google Ads in India?
Benchmarks for Real Estate
Avg. CPC: ₹32 · Avg. CVR: 3%
Recommended monthly budget
₹53,333
Clicks needed
1,667
Cost per lead
₹1,067
With Preevee's optimisation, most clients see CPL drop 30–50% within 90 days.
Frequently asked questions
Are these CPCs accurate for India?
These are 2025 estimates aggregated from Google Ads accounts we manage across India. Your actual CPC will vary by city, keyword competitiveness and quality score.
Why is legal/finance CPC so high?
High customer lifetime value attracts more bidders. Specialised long-tail keywords typically have 40–60% lower CPC than head terms.
How can I lower my Google Ads CPL?
Improve quality score (relevance + landing page), use exact-match keywords, add negative keywords aggressively, and run separate campaigns by city to control spend.
Need help applying this to your business?
Talk to Preevee — India's leading SME marketing agency →