Should I get a custom website or use a template?
Short answer
A template website (₹15,000–₹40,000) suits a new business that needs to be online fast with a few pages. A custom website (₹60,000 and up) is better when the site must bring enquiries from Google, load fast on mobile, and show your services and locations in depth.
Templates are quick and cheap but look like many other sites, often load slowly because of unused features, and are hard to extend with service, city or industry pages.
A custom build is designed around your customers' questions and your enquiry form, with clean code that scores well on Google's speed checks.
A middle path many Indian SMEs choose is a customised premium theme on WordPress or Shopify, which keeps cost down while still being fast and conversion-focused.