How much does website design cost in India?
Website design in India costs ₹25,000–₹3,00,000 depending on scope: ₹25K–60K for a 4–6 page template-based site, ₹75K–1.5L for a custom-designed brand site (8–15 pages), and ₹2–10L for a complex SaaS marketing site or eCommerce store with custom UX and CMS.
Indian website design pricing splits four ways. Template / Wix-style (₹15K–40K): off-the-shelf theme, founder-edited content, suitable for very early MVPs. Designer-led template (₹40K–1L): Figma mockup + Webflow/WordPress build, decent for service businesses doing <₹2 Cr revenue. Custom-designed (₹1–3L): bespoke UX, brand-aligned typography, conversion-tested CTAs — what most SMEs growing past ₹3 Cr need. Premium / SaaS-grade (₹3–10L+): full design system, motion, custom CMS, A/B tested.
What drives cost: number of unique page templates (not pages — a 30-page site with 6 templates is cheaper than a 10-page site with 10 templates), bespoke illustration or motion, custom CMS, integrations (CRM, payment, booking), and revision rounds. Stock-photo + standard layout is the single biggest cost saver.
Common pricing mistakes Indian SMEs make: paying ₹10K for a 'website' that's actually a landing page builder (no SEO, no CMS, no analytics), or paying ₹5L for a brochure site when a ₹1.2L conversion-focused build would have driven more leads. Match the budget to the business outcome — every ₹1 spent on design should be backed by a clear traffic or conversion goal.
Ongoing costs to budget separately: hosting (₹0–₹2,000/month), domain (₹800/year), maintenance and updates (₹3,000–₹15,000/month), and content production if you're publishing regularly (₹15,000–₹60,000/month).