What a startup website must have
- One-line product explanation above the fold
- How it works / features section
- Pricing page
- Demo booking or sign-up flow
- Proof: customer logos, results or press
- Analytics and conversion tracking
How we build it
Launch fast
A focused first version live in weeks, not months.
Message testing
Pages built so headlines and sections can be changed and tested easily.
Sign-up focused
Every page leads to a demo, trial or waitlist.
Ready for investors
A credible site, team page and press kit for fundraising.
Recommended site structure for early-stage startups, SaaS and product companies
- 01Home
- 02Product / features
- 03Pricing
- 04Customers
- 05About & team
- 06Blog
- 07Careers
- 08Book a demo
Compliance we design around
- — Privacy policy and cookie notice for sign-up data
Searches this page is built for
How a startup website project typically runs
Three common starting points for early-stage startups, SaaS and product companies, what we change in each, and where the improvement is meant to come from. These are typical patterns, not individual client stories.
Typical patterns, not case studies or client-reported results. We publish measured numbers only where a client has shared its analytics and approved it.
Typical startup starting point
Starting point
One-page site, no service depth, all enquiries arriving over phone
What we change
A focused first version live in weeks, not months.
- One-line product explanation above the fold
- How it works / features section
Typical startup starting point
Starting point
A template site that ranked for the brand name and nothing else
What we change
Pages built so headlines and sections can be changed and tested easily.
- Pricing page
- Demo booking or sign-up flow
Typical startup starting point
Starting point
Traffic from social only — Google sent almost no qualified visitors
What we change
Every page leads to a demo, trial or waitlist.
- Proof: customer logos, results or press
- Analytics and conversion tracking
The page layout we ship for early-stage startups, SaaS and product companies
A blueprint of the structure — not a screenshot of a client site. Every section below earns its place either in search or in the enquiry path.
Desktop
- · Header with call and WhatsApp
- · Hero with the search phrase in the H1
- · Home
- · Product / features
- · Pricing
- · Customers
Mobile
Many visitors to a startup website arrive on a phone, so the mobile order is decided first: enquiry action within the first screen, proof next, detail after.
Frequently asked questions
Planning a website for early-stage startups, SaaS and product companies?
Free 30-minute scoping call — structure, timeline and a fixed quote.