Website design · Insurance Brokers & Agents

Insurance websites that explain, qualify and convert.

Insurance is bought after comparison and reassurance. We build sites that explain cover in plain language, calculate indicative premiums, and capture the specific details your placement team needs before the first call.

Quick answer

What must an insurance broker's website show in India?

An IRDAI-registered broker's website must display the registered entity name, IRDAI registration number and validity, the category of registration, principal officer details, grievance-redressal contact and the IRDAI Bima Bharosa link. Product content must be factual, must not guarantee returns on ULIPs or savings plans, and must disclose that insurance is a subject matter of solicitation.

What a insurance brokers & agents website must have

  • IRDAI registration, validity and category displayed
  • Product pages: health, term, motor, marine, liability, group
  • Premium and cover calculators
  • Claims-support and grievance pages
  • 'Insurance is a subject matter of solicitation' disclosure
  • Compliant lead forms with consent capture

How we build it

Plain-language product pages

Cover, exclusions, waiting periods and claim process explained without jargon — the content that ranks and converts.

Calculator acquisition

Term and health premium estimators that pull organic traffic and qualify the visitor.

Claims trust layer

A visible claims-support process is the strongest differentiator for brokers.

Consent-compliant capture

Explicit consent language on every form, aligned with IRDAI and DPDP requirements.

Recommended site structure for IRDAI-registered brokers, corporate agents and insurance advisors

  1. 01Home
  2. 02About & IRDAI registration
  3. 03Products
  4. 04Calculators
  5. 05Claims support
  6. 06Group / corporate insurance
  7. 07Grievance redressal
  8. 08Contact

Compliance we design around

  • IRDAI registration and grievance disclosure
  • No guaranteed-return claims
  • Solicitation disclosure

Searches this page is built for

insurance broker website indiairdai compliant websiteinsurance agent website design

What a insurance brokers & agents engagement looks like

Three anonymised mini case patterns drawn from how we scope and build for IRDAI-registered brokers, corporate agents and insurance advisors. They describe the starting point, the work and where the conversion gain comes from.

Illustrative engagement patterns, not client-reported results. Client names are withheld. We publish measured numbers only where the client has shared analytics and approved it — ask us on a call and we will walk you through the live accounts.

Weeks 1–2

Insurance brokers & agents · Noida

Starting point

One-page site, no service depth, all enquiries arriving over phone

What we change

Cover, exclusions, waiting periods and claim process explained without jargon — the content that ranks and converts.

  • IRDAI registration, validity and category displayed
  • Product pages: health, term, motor, marine, liability, group
Weeks 2–4

Insurance brokers & agents · Gurgaon

Starting point

A template site that ranked for the brand name and nothing else

What we change

Term and health premium estimators that pull organic traffic and qualify the visitor.

  • Premium and cover calculators
  • Claims-support and grievance pages
Weeks 4–6

Insurance brokers & agents · Delhi

Starting point

Traffic from social only — Google sent almost no qualified visitors

What we change

A visible claims-support process is the strongest differentiator for brokers.

  • 'Insurance is a subject matter of solicitation' disclosure
  • Compliant lead forms with consent capture

The page layout we ship for IRDAI-registered brokers, corporate agents and insurance advisors

A blueprint of the structure — not a screenshot of a client site. Every section below earns its place either in search or in the enquiry path.

Desktop

  • · Header with call and WhatsApp
  • · Hero with the search phrase in the H1
  • · Home
  • · About & IRDAI registration
  • · Products
  • · Calculators

Mobile

Over 80% of Indian searches for insurance brokers & agents services happen on a phone, so the mobile order is decided first: enquiry action within the first screen, proof next, detail after.

FAQs

Frequently asked questions

Planning a website for IRDAI-registered brokers, corporate agents and insurance advisors?

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