What a agency website must have
- Work section with case studies (brief, approach, result)
- Clear service pages with what's included
- Industries and client types served
- Team profiles
- Enquiry form with budget and timeline questions
- Fast loading with large images and video
How we build it
Work-first design
Case studies with images, video and results lead the site, not a long About page.
Service clarity
Each service gets its own page that can rank on Google for that service.
Qualified enquiries
Budget band, timeline and service captured before the first call.
Easy updates
Your team can add new case studies and team members without a developer.
Recommended site structure for marketing, creative, PR, recruitment and digital agencies
- 01Home
- 02Work
- 03Services
- 04Industries
- 05About & team
- 06Careers
- 07Insights
- 08Contact
Compliance we design around
- — Client permission before naming brands or showing work
Searches this page is built for
How a agency website project typically runs
Three common starting points for marketing, creative, PR, recruitment and digital agencies, what we change in each, and where the improvement is meant to come from. These are typical patterns, not individual client stories.
Typical patterns, not case studies or client-reported results. We publish measured numbers only where a client has shared its analytics and approved it.
Typical agency starting point
Starting point
One-page site, no service depth, all enquiries arriving over phone
What we change
Case studies with images, video and results lead the site, not a long About page.
- Work section with case studies (brief, approach, result)
- Clear service pages with what's included
Typical agency starting point
Starting point
A template site that ranked for the brand name and nothing else
What we change
Each service gets its own page that can rank on Google for that service.
- Industries and client types served
- Team profiles
Typical agency starting point
Starting point
Traffic from social only — Google sent almost no qualified visitors
What we change
Budget band, timeline and service captured before the first call.
- Enquiry form with budget and timeline questions
- Fast loading with large images and video
The page layout we ship for marketing, creative, PR, recruitment and digital agencies
A blueprint of the structure — not a screenshot of a client site. Every section below earns its place either in search or in the enquiry path.
Desktop
- · Header with call and WhatsApp
- · Hero with the search phrase in the H1
- · Home
- · Work
- · Services
- · Industries
Mobile
Many visitors to a agency website arrive on a phone, so the mobile order is decided first: enquiry action within the first screen, proof next, detail after.
Frequently asked questions
Planning a website for marketing, creative, PR, recruitment and digital agencies?
Free 30-minute scoping call — structure, timeline and a fixed quote.