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Marketing · 100% FreeROAS & CAC Calculator
Free ROAS, CAC and LTV/CAC calculator for Indian SMEs
ROAS
4x
CAC
₹1,250
LTV
₹12,500
LTV / CAC
10x
Verdict
Excellent — scale aggressively
Frequently asked questions
What is a good ROAS in India?
For most Indian D2C and SME categories, ROAS of 3x+ is healthy and 4x+ is excellent. Service businesses can be profitable at 2x because of higher margins.
What's the difference between ROAS and CAC?
ROAS is revenue per ₹1 of ad spend. CAC is the rupees spent to acquire one paying customer. Both matter — track them together.
What LTV/CAC ratio should I aim for?
Aim for LTV/CAC ≥ 3. Below 3 means you're under-monetising; above 5 usually means you can spend more on acquisition.
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