YouTube Ads Agency in India — TrueView, Shorts, Demand Gen & In-Stream
Performance-led YouTube Ads agency. Demand-gen, TrueView for Action, Shorts and bumper ads built for views, leads and watch-time conversions.
Every deliverable, defined.
- TrueView in-stream & in-feed
- YouTube Shorts ads (vertical 9:16)
- Bumper ads (6s)
- Demand Gen video campaigns
- Connected TV (CTV) buys via Google Ads
- Custom intent audiences & affinity stacks
- View-through conversion tracking
- Brand lift studies (for ₹10L+ campaigns)
A repeatable, transparent system.
Pricing tiers
- Up to ₹2L ad spend
- 1 video edit included
- TrueView + Bumper
- Weekly reporting
- Up to ₹6L ad spend
- 3 video edits/month
- Demand Gen + Shorts + CTV
- Bi-weekly strategy
- ₹10L+ ad spend
- Full creative team
- Brand lift study
- Senior video strategist
Why YouTube Ads work for Indian SMEs in 2025
YouTube reaches 470M+ Indians monthly across mobile and connected TV — second only to WhatsApp. CPV is ₹0.20–₹2 (often cheaper than Meta CPM), audiences are intent-rich (custom-intent based on Google search history), and view-through conversions are now reliably tracked. For brands with category education to do, YouTube outperforms Meta on cost-per-acquired-customer.
TrueView vs Demand Gen vs Shorts ads
TrueView in-stream = 5-second skippable, pay only when viewer watches 30s — best for storytelling. TrueView for Action = direct response, drive site visits. Demand Gen = YouTube + Discover + Gmail in one campaign, best for lead-gen. Shorts ads = vertical 9:16, low CPV, perfect for D2C product demos. We mix all 4 based on funnel stage.
What does a YouTube Ad cost in India?
CPV ranges ₹0.20–₹2 for most categories. Skippable in-stream sits at ₹0.30–₹0.80. Bumper ads at ₹15–₹40 CPM. Connected TV (smart TVs) at ₹150–₹400 CPM. Lead-gen via TrueView for Action: ₹150–₹600 CPL depending on category. We deliver media plans with these benchmarks before any spend goes live.
Creative production — what we deliver
Growth + Scale tiers include 3–6 video edits per month: hook + script + edit from raw footage, motion graphics, captions and platform-specific aspect ratios (16:9 in-stream + 9:16 Shorts + 1:1 Discovery). Original shoots are quoted separately starting at ₹75,000/day for a 2–3 video shoot.
YouTube Ads Agency — FAQs
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