[26] B2B

LinkedIn Ads Agency in India — B2B & SaaS Pipeline at Scale

LinkedIn Ads agency for B2B and SaaS. ABM, lead-gen forms, conversation ads and document ads engineered for SQLs and pipeline — not vanity clicks.

What's included

Every deliverable, defined.

  • Sponsored Content (single, carousel, video, document)
  • Lead-Gen Forms (in-app capture)
  • Conversation & Message Ads
  • Account-Based Marketing (ABM)
  • Matched audience uploads & lookalikes
  • Sales Navigator integration
  • CRM sync (HubSpot, Salesforce, Zoho)
  • Pipeline & SQL attribution
Our process

A repeatable, transparent system.

01
ICP
Define ICP firmographics, titles & buying committee.
02
Strategy
Funnel design, ABM list, creative + offer brief.
03
Launch
Campaigns live in 10 days; CRM + attribution wired.
04
Scale
Optimise CPL, scale winners, expand ABM list.

Pricing tiers

Starter
₹50,000/mo
  • Up to ₹3L ad spend
  • 1 campaign type
  • Lead-Gen Forms
  • Weekly reporting
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Growth
₹95,000/mo
  • Up to ₹8L ad spend
  • Sponsored + ABM + Conversation
  • CRM integration
  • Bi-weekly strategy
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Scale
₹1,75,000+/mo
  • ₹15L+ ad spend
  • Full ABM stack
  • Sales Nav + outbound integration
  • Senior B2B strategist
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Why LinkedIn Ads for Indian B2B and SaaS

LinkedIn is the only platform where you can target by job title, company, industry and seniority with first-party data. CPCs are higher (₹80–₹300 vs ₹4–₹25 on Meta), but lead quality is 5–10× higher for B2B. Indian SaaS companies and consultants typically see ₹400–₹1,500 cost per MQL on LinkedIn.

LinkedIn Lead-Gen Forms vs landing pages

Lead-Gen Forms (in-app capture) deliver 3–5× higher conversion rates than landing pages because LinkedIn auto-fills user data. Trade-off: lower lead intent. Best practice: use Lead-Gen Forms for top-of-funnel content (reports, ebooks); use landing pages for demos and high-intent offers.

What is ABM and when does it make sense?

Account-Based Marketing targets a defined list of 50–500 high-value accounts with personalised creative and outreach. ABM works when your average deal size is ₹5L+ and your ICP is concentrated (e.g. 'CTO at Indian SaaS companies, 50–500 employees'). Below those thresholds, broader targeting outperforms ABM on cost.

Why creative + offer matters more than targeting on LinkedIn

LinkedIn targeting is precise but content competes with 10,000 other posts in a feed. Top-performing B2B ads use specific numbers ('₹40Cr ad spend managed'), founder-led video, original research and one clear CTA. Generic 'book a demo' ads underperform value-led offers (audit, report, calculator) by 3–5×.

FAQs

LinkedIn Ads Agency — FAQs

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