What is digital marketing?
Digital marketing is the practice of promoting a business through online channels — Google search, social media, paid ads, email, content and influencers — to drive measurable revenue.
Digital marketing covers every promotional activity that happens through digital channels. The seven core pillars are: SEO (organic Google traffic), paid search (Google Ads), paid social (Meta, LinkedIn), content marketing (blogs, video), email/WhatsApp, affiliate/influencer, and analytics & CRO.
For Indian SMEs, the highest-ROI starting stack is usually SEO + Google Ads + Meta Ads + WhatsApp follow-up. A typical SME spends ₹50,000–₹5,00,000/month and expects a 3–8x ROAS within 90 days.
The discipline is measurable end-to-end: every rupee spent can be tracked through impression → click → lead → customer → repeat purchase, which is why most ₹10 Cr+ Indian businesses now allocate 8–12% of revenue to digital.