How much does an eCommerce website cost in India?
eCommerce websites in India cost ₹40,000–₹8,00,000 depending on platform and complexity: ₹40K–1L for a Shopify starter store with a paid theme, ₹1.5–4L for a custom-designed Shopify/WooCommerce store with 50–200 SKUs, and ₹4–8L+ for a multi-warehouse, multi-payment, multi-language store with custom checkout.
Platform cost (before build): Shopify Basic ₹2,000/month + 2% transaction fee, Shopify Standard ₹6,500/month + 1%, WooCommerce ~₹1,000/month hosting (free platform), Shopify Plus ₹1.7L+/month for ₹15 Cr+ GMV brands. For 90% of Indian D2C brands launching, Shopify Basic or Standard is the right choice.
Build cost drivers: number of product templates (variants, configurable products cost more), custom checkout (Shopify Plus only), subscription/rental flows, multi-warehouse inventory sync, GST-compliant invoicing, and integrations with Shiprocket/Delhivery/Razorpay. A 'simple' Shopify store with 50 SKUs typically lands at ₹1.2–2.2L; the same store with subscriptions and B2B pricing tiers lands at ₹3–5L.
Ongoing cost most founders underestimate: apps (₹3,000–₹15,000/month for reviews, upsell, email, inventory), payment fees (1.8–2.5% on Razorpay/Stripe), shipping aggregators (₹1,000–₹5,000/month base), and Shopify theme updates (₹15,000–₹40,000/year if you're on a customised theme). Budget ₹15,000–₹50,000/month all-in once live.
ROI benchmark: for a ₹2L Shopify build, you should target ₹15–25L revenue in year 1 (7–12x build cost) to call it a winning investment. Sub-₹10L year-1 revenue on a ₹2L build usually signals product-market fit issues, not website issues — fix the offer first, then re-platform.