How do you choose a D2C branding agency in India?
Choose a D2C branding agency in India on category evidence, not showreels: ask for the positioning documents behind two launched brands, the packaging that survived contact with e-commerce photography, and the repeat-rate movement after rebrand. Identity-only projects run ₹2–8 lakh; positioning plus packaging plus site typically runs ₹8–25 lakh.
Branding for D2C is not a logo exercise. The deliverables that move revenue are the positioning statement (who it is for and what it replaces), the pack architecture across SKUs, the claim hierarchy that survives Amazon's listing rules, and the visual system that still reads at 400px on a mobile PDP. Ask any agency to show those four artefacts from real projects before looking at a single mood board.
In India there is an additional constraint most global playbooks ignore: your brand has to work simultaneously on your own site, a marketplace listing, a quick-commerce tile and a Meta ad thumbnail. A pack that photographs beautifully in studio but disappears at thumbnail scale will quietly cap your ad CTR forever.
Typical Indian pricing: ₹2–5 lakh for identity and basic guidelines; ₹5–12 lakh for identity plus packaging system across a 6–12 SKU range; ₹12–25 lakh for a full rebrand including positioning research, packaging, site design and launch creative. Timelines run 6–14 weeks.
Warning signs: an agency that presents visual directions before presenting a positioning hypothesis, no named strategist on the team, no packaging pre-press experience, and a refusal to hand over editable source files. Also insist on a post-launch measurement window — brand work should be judged on repeat rate, CTR and blended CAC over 90 days, not on applause at the reveal.